Soil,Water,Plant,Animal,Simple Fast and Easy,Integrated System
From Australia's longest-running and most-successful paddock planning platform comes a reinvention.
Based on the premise that the elements of soil, water, plant and animal represent the fundamental aspects of agriculture.
Taking everything that we have learned through 20 years as a leader in agronomic decision-support and training in Australia,
we now provide advisers (agronomy + livestock) and farmers with the option to join cropping and livestock…at the hip.
The reinvention is also very much about ‘Simple, Fast and Easy’ and our move to a cloud-based platform, opening up rapid development of new applications, as well as the integration of established and ‘start-up’ information partners and of course our proven PC applications.
Opterra is the foundation for a massive opportunity to improve productivity and soil health in Australian agriculture. To a large extent, the paddock and pasture agronomist holds ‘the keys to the car’ as far as ensuring plant production is integrated for livestock optimization, and yet today many of those advisers are not directly engaged in seasonal livestock planning and management.
Built on a entirely new data architecture, we would like to introduce the Opterra platform for Digital Agriculture.
At the heart of the design criteria was a simple premise – ‘we have to get obsessive about simple, fast and easy’.